Point Brake Breaks The Mold
Get to know us.
Founded in 2009 by Ann Edwards, the mission of Point Brake is to give small businesses the advantage of large corporations with strategic and creative problem solving. Based in Indianapolis, Indiana, the company’s focus was quickly refined to corporate design strategy & experience strategies by the beginning of 2010. The Point Brake team consists of design strategist Ann Edwards, a select few freelance associates and partners, and our clients.
About Ann Edwards
Ann is a visionary, ideationist, and relationship builder. After graduating from Indiana University in 2007, Ann was quickly thrown into the role of Acting Art Director in her first professional position—a role that usually requires 5-7 years of experience to successfully fill. Aside from gaining 5 years worth of knowledge in a matter of a year, this experience also made her aware of the enormous gap between creative and analytical professionals. This sparked a deep passion and a long journey to discover how to bridge that gap and bring awareness of the value of design to small businesses.
Ann has written articles for Smashing Magazine, The Value of Design booklet, and spoke at Ignite Indianapolis #1 on March 23, 2010. She is also an active member and Diplomat of the Greater Greenwood Chamber of Commerce and a board member for the Rainmakers Incubators event.