Client: AppleTree Staffing
Duration: March 2011-August 2011
Services Provided: Experience Strategy (Market Research & Analysis), Experience Design (Logo, Corporate Identity, Brochures, Website)
The Introduction
AppleTree Staffing is a new dog in town. After working in the staffing industry for a number of years, Jonathan Loo decided it was time to venture out on his own. They focus on placing office professionals and light industrial/manufacturing candidates with some of the area’s leading companies.
The Problem
As with any new business, there are always struggles ahead. Opening doors when the economy is shaky presents even more hurdles to overcome, not to mention the market is fairly well saturated with staffing agencies. AppleTree Staffing needed a competitive edge—and fast.
The Strategy
Jonathan had a very clear idea in mind of what he was looking for. His experience in the industry had taught him what to do, but especially what not to do. After reviewing local competition’s websites and methodologies, the design process was well under way.
The Solutions
An entire corporate identity system was created. Beginning with the logo design we carried the theme throughout the business cards, letterheads, envelopes, notecards, two brochures, website, social media, and eNewsletter template.
The Results
This project was only just recently completed. A full analysis will be conducted after sufficient data is collected.
Hi Ann! Just found this article online. Good stuff!