Customer Service Versus The Customer Experience

Monday, June 7th, 2010 9:00 am  |   Business.

Customer service has been a long-standing concern for businesses of all sizes and in all markets. The interaction between you and your customers is an incredibly important piece to the puzzle that determines their overall experience. However, despite what some might think, customer service is not equivalent to customer experience. The experience that your customers [...]

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OutBrake | A Business Visualization Workshop

Thursday, June 3rd, 2010 9:00 am  |   Events.

Break out of the mold with the OutBrake workshop, designed specifically for small business owners, entrepreneurs, and sole proprietors. No, we won’t be meditating; we will be learning how to create visual representations of the main components of your business. With 25-50% of our brains dedicated to the visual system, it is no surprise that [...]

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SMB Innovations Workshop

Friday, May 14th, 2010 3:46 pm  |   Events.

On Tuesday, June 22, three small business owners will join forces to bring start-ups and young businesses an information-packed workshop. Denise Speer of Virtual Office Analytics, Ltd. will provide an outline of fundamental software tools. From managing your business contacts to collaborating with your colleagues, Denise will prepare you for managing data as your business [...]

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A Month In The Networking Trenches

Tuesday, May 11th, 2010 11:13 am  |   Business.

My goal for April was to generate more exposure and awareness of Point Brake in the Indianapolis area. More specifically, I wanted to rid myself of the 100-200 business cards of mine that I had left. Within the first two weeks, I had successfully achieved my goal.

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What I Learned From Jonathan Arnold

Thursday, April 8th, 2010 9:00 am  |   Events.

In continuation of my efforts to increase the visibility and awareness of Point Brake within the Indianapolis area, the second April event I attended was Techmakers on Tuesday evening. One of my goals for this month is to establish strategic partnerships, and I knew that there would be plenty of fish in the sea for [...]

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