Archive for the ‘Business’ Category
How To Lose Business In 12 Days
Tuesday, April 6th, 2010The term “experience design” encompasses far more than just visual communications. The purpose of experience design is to connect businesses with the people they want to do business with in a way that consumers will be enticed and even seduced. Creating new business relationships is much like dating after all, and today I was essentially stood up for a date with a chiropractor. At least that is how they made me feel, and how they lost the potential for a 40-60 year business relationship with me.
Read On |What Is Design Strategy?
Monday, April 5th, 2010Design Strategy is a market sector that is new to the United States. A year ago, there was only one school in the US offering a Design Strategy degree and today there are still less than a handful. This market sector is rapidly growing. Few have heard of it and even less understand what it [...]
Read On |How I Prepared For Speaking At Ignite
Wednesday, March 31st, 2010The Ignite experience was intense. I honestly did not expect to be that nervous, but it was still a very successful and beneficial experience for me. There are many ways that I tried to prepare myself for it, and there are a few other ways that I would have liked to have tried. Here I [...]
Read On |Choosing Relevant Promotional Items
Tuesday, March 30th, 2010Promotional items such as pens and paper pads are very popular, though there is much debate on whether or not they are effective tools of marketing. When choosing any item to represent your company, one question you should always ask yourself is “will this engage the person I’m giving it to and continue to build [...]
Read On |Getting The Most Out Of Business Expos
Monday, March 29th, 2010The following article was originally published in the Greater Greenwood Chamber of Commerce newsletter. With a limit of 500-600 words, I collected enough information that I easily exceeded that limit. I will be posting follow-up articles discussing each topic in more depth. With the Southside Business Expo and Small Business Expo right around the corner, [...]
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