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Archive for the ‘Tips For Clients’ Category
New Case Study | Wineland Tax & Business Services
Monday, February 15th, 2010A few weeks ago, the format of the Point Brake site changed from a simple portfolio to using in-depth case studies to analyze the results we have provided for our clients. After all, if our work doesn’t generate results, then we have not achieved the true purpose of design. It only makes sense as a [...]
Read On |Say Something! | Finding Topics for Your Blog
Thursday, January 7th, 2010A client recently asked me how to find topics to write about in their blog. Most clients during the Design Brief process, when asked if they want a blog included in their website, say “I don’t know what I would write about”. Some can’t comprehend that people might actually want to hear what they have [...]
Read On |The Mystery of Branding Unveiled
Tuesday, December 1st, 2009Like many people, “branding” was not an easy term to define or explain. I’m not sure that I’ve ever had it explained to me thoroughly, but I’ve heard many people throw the term around almost aimlessly. I know that it is very important, but I could not put into words exactly why. So, I decided [...]
Read On |Logos, Symbols, and Branding
Monday, November 23rd, 2009There seems to be plenty of confusion across the board regarding the terms “logo”, “symbol”, and “branding”. I have yet to hear a client ever say to me “we need a symbol”. What I do hear is “we need a brand” or “we need a logo”. When either of these things are said to me, [...]
Read On |The Successful Website
Thursday, October 22nd, 2009Most people have a clear vision of what websites they “like” or “don’t like”. Some even can sufficiently evaluate a website’s design beyond their own personal preferences. There are very few in the general population, however, that truly understand what makes a website successful. Most look no further than the surface. Clients I have talked [...]
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