A client recently asked me how to find topics to write about in their blog. Most clients during the Design Brief process, when asked if they want a blog included in their website, say “I don’t know what I would write about”. Some can’t comprehend that people might actually want to hear what they have [...]
Read On |The Brand Gap View more presentations from coolstuff What is a “brand”? Let’s start by indicating what a brand is not. “A brand is not a logo, an identity system, a website, or a product.” It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
Read On |There seems to be plenty of confusion across the board regarding the terms “logo”, “symbol”, and “branding”. I have yet to hear a client ever say to me “we need a symbol”. What I do hear is “we need a brand” or “we need a logo”. When either of these things are said to me, [...]
Read On |Most people have a clear vision of what websites they “like” or “don’t like”. Some even can sufficiently evaluate a website’s design beyond their own personal preferences. There are very few in the general population, however, that truly understand what makes a website successful. Most look no further than the surface. Clients I have talked [...]
Read On |