Archive for the ‘Tips For Clients’ Category
Finding Topics for Your Blog
Thursday, January 7th, 2010A client recently asked me how to find topics to write about in their blog. Most clients during the Design Brief process, when asked if they want a blog included in their website, say “I don’t know what I would write about”. Some can’t comprehend that people might actually want to hear what they have [...]
Read On |The Mystery of Branding Unveiled
Tuesday, December 1st, 2009The Brand Gap View more presentations from coolstuff What is a “brand”? Let’s start by indicating what a brand is not. “A brand is not a logo, an identity system, a website, or a product.” It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
Read On |Logos, Symbols, and Branding
Monday, November 23rd, 2009There seems to be plenty of confusion across the board regarding the terms “logo”, “symbol”, and “branding”. I have yet to hear a client ever say to me “we need a symbol”. What I do hear is “we need a brand” or “we need a logo”. When either of these things are said to me, [...]
Read On |The Successful Website
Thursday, October 22nd, 2009Most people have a clear vision of what websites they “like” or “don’t like”. Some even can sufficiently evaluate a website’s design beyond their own personal preferences. There are very few in the general population, however, that truly understand what makes a website successful. Most look no further than the surface. Clients I have talked [...]
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