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	<title>Point Brake &#124; Indianapolis Design Strategy Studio &#187; Tips For Clients</title>
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		<title>3 Tips For Increasing Your Email Open Rates</title>
		<link>http://www.pointbrakedesign.com/email-open-rate-tips/</link>
		<comments>http://www.pointbrakedesign.com/email-open-rate-tips/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 13:00:39 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=1248</guid>
		<description><![CDATA[We&#8217;ve all struggled to find that perfect mix of content, timeliness, and consistency to increase the success of our email marketing campaigns. These 3 tips are some of the most important criteria that you can implement to begin a basic increase in your open rate and overall success. 1) It&#8217;s All About The Subject Line [...]
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<li><a href='http://www.pointbrakedesign.com/10-tips-to-make-bank/' rel='bookmark' title='10 Tips To Make Bank'>10 Tips To Make Bank</a></li>
<li><a href='http://www.pointbrakedesign.com/awayfind/' rel='bookmark' title='Another Tool In The Shed: Managing Emails Using AwayFind'>Another Tool In The Shed: Managing Emails Using AwayFind</a></li>
</ol>]]></description>
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		<title>Finding Topics for Your Blog</title>
		<link>http://www.pointbrakedesign.com/say-something/</link>
		<comments>http://www.pointbrakedesign.com/say-something/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:03:14 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[topics]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=609</guid>
		<description><![CDATA[A client recently asked me how to find topics to write about in their blog. Most clients during the Design Brief process, when asked if they want a blog included in their website, say &#8220;I don&#8217;t know what I would write about&#8221;. Some can&#8217;t comprehend that people might actually want to hear what they have [...]
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<li><a href='http://www.pointbrakedesign.com/twitter-trends/' rel='bookmark' title='Using Twitter To Inspire Your Blog &amp; Social Media Posts'>Using Twitter To Inspire Your Blog &#038; Social Media Posts</a></li>
<li><a href='http://www.pointbrakedesign.com/blog-now/' rel='bookmark' title='Why You Cannot Live Without A Blog'>Why You Cannot Live Without A Blog</a></li>
<li><a href='http://www.pointbrakedesign.com/google-tasks/' rel='bookmark' title='Using Google Tasks To Manage Content Ideas'>Using Google Tasks To Manage Content Ideas</a></li>
</ol>]]></description>
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		<item>
		<title>The Mystery of Branding Unveiled</title>
		<link>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/</link>
		<comments>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:04:38 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[competitive advantage]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=535</guid>
		<description><![CDATA[The Brand Gap View more presentations from coolstuff What is a &#8220;brand&#8221;? Let&#8217;s start by indicating what a brand is not. &#8220;A brand is not a logo, an identity system, a website, or a product.&#8221; It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
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<li><a href='http://www.pointbrakedesign.com/customer-service-vs-experience/' rel='bookmark' title='Customer Service Versus The Customer Experience'>Customer Service Versus The Customer Experience</a></li>
</ol>]]></description>
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		<title>Logos, Symbols, and Branding</title>
		<link>http://www.pointbrakedesign.com/logos-symbols-and-branding/</link>
		<comments>http://www.pointbrakedesign.com/logos-symbols-and-branding/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 17:02:20 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[mark]]></category>
		<category><![CDATA[symbol]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=523</guid>
		<description><![CDATA[There seems to be plenty of confusion across the board regarding the terms &#8220;logo&#8221;, &#8220;symbol&#8221;, and &#8220;branding&#8221;. I have yet to hear a client ever say to me &#8220;we need a symbol&#8221;. What I do hear is &#8220;we need a brand&#8221; or &#8220;we need a logo&#8221;. When either of these things are said to me, [...]
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<li><a href='http://www.pointbrakedesign.com/copyrights-and-trademarks/' rel='bookmark' title='Copyrights and Trademarks'>Copyrights and Trademarks</a></li>
</ol>]]></description>
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		<title>The Successful Website</title>
		<link>http://www.pointbrakedesign.com/the-successful-website/</link>
		<comments>http://www.pointbrakedesign.com/the-successful-website/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:27:40 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[successful]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what makes a website successful]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=457</guid>
		<description><![CDATA[Most people have a clear vision of what websites they &#8220;like&#8221; or &#8220;don&#8217;t like&#8221;. Some even can sufficiently evaluate a website&#8217;s design beyond their own personal preferences. There are very few in the general population, however, that truly understand what makes a website successful. Most look no further than the surface. Clients I have talked [...]
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