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	<title>Point Brake &#124; Indianapolis Design Strategy Studio &#187; Tips For Clients</title>
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		<title>New Case Study &#124; Wineland Tax &amp; Business Services</title>
		<link>http://www.pointbrakedesign.com/new-case-study-wineland-tax-business-services/</link>
		<comments>http://www.pointbrakedesign.com/new-case-study-wineland-tax-business-services/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 21:28:49 +0000</pubDate>
		<dc:creator>Ann Edwards</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[shade of green living]]></category>
		<category><![CDATA[wineland tax & business services]]></category>

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		<description><![CDATA[A few weeks ago, the format of the Point Brake site changed from a simple portfolio to using in-depth case studies to analyze the results we have provided for our clients. After all, if our work doesn&#8217;t generate results, then we have not achieved the true purpose of design. It only makes sense as a [...]


Related posts:<ol><li><a href='http://www.pointbrakedesign.com/the-benefits-of-writing-a-business-plan/' rel='bookmark' title='Permanent Link: The Benefits of Writing A Business Plan'>The Benefits of Writing A Business Plan</a></li>
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		<title>Say Something! &#124; Finding Topics for Your Blog</title>
		<link>http://www.pointbrakedesign.com/say-something-finding-topics-for-your-blog/</link>
		<comments>http://www.pointbrakedesign.com/say-something-finding-topics-for-your-blog/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:03:14 +0000</pubDate>
		<dc:creator>Ann Edwards</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[topics]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=609</guid>
		<description><![CDATA[A client recently asked me how to find topics to write about in their blog. Most clients during the Design Brief process, when asked if they want a blog included in their website, say &#8220;I don&#8217;t know what I would write about&#8221;. Some can&#8217;t comprehend that people might actually want to hear what they have [...]


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<li><a href='http://www.pointbrakedesign.com/a-busy-week-at-point-brake/' rel='bookmark' title='Permanent Link: A Busy Week At Point Brake'>A Busy Week At Point Brake</a></li>
<li><a href='http://www.pointbrakedesign.com/myth-the-bigger-the-better/' rel='bookmark' title='Permanent Link: MYTH: The Bigger, The Better'>MYTH: The Bigger, The Better</a></li>
</ol>]]></description>
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		<title>The Mystery of Branding Unveiled</title>
		<link>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/</link>
		<comments>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:04:38 +0000</pubDate>
		<dc:creator>Ann Edwards</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[competitive advantage]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=535</guid>
		<description><![CDATA[Like many people, &#8220;branding&#8221; was not an easy term to define or explain. I&#8217;m not sure that I&#8217;ve ever had it explained to me thoroughly, but I&#8217;ve heard many people throw the term around almost aimlessly. I know that it is very important, but I could not put into words exactly why. So, I decided [...]


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<li><a href='http://www.pointbrakedesign.com/myth-the-bigger-the-better/' rel='bookmark' title='Permanent Link: MYTH: The Bigger, The Better'>MYTH: The Bigger, The Better</a></li>
<li><a href='http://www.pointbrakedesign.com/what-is-design-strategy/' rel='bookmark' title='Permanent Link: What Is Design Strategy?'>What Is Design Strategy?</a></li>
</ol>]]></description>
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		<title>Logos, Symbols, and Branding</title>
		<link>http://www.pointbrakedesign.com/logos-symbols-and-branding/</link>
		<comments>http://www.pointbrakedesign.com/logos-symbols-and-branding/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 17:02:20 +0000</pubDate>
		<dc:creator>Ann Edwards</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[mark]]></category>
		<category><![CDATA[symbol]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=523</guid>
		<description><![CDATA[There seems to be plenty of confusion across the board regarding the terms &#8220;logo&#8221;, &#8220;symbol&#8221;, and &#8220;branding&#8221;. I have yet to hear a client ever say to me &#8220;we need a symbol&#8221;. What I do hear is &#8220;we need a brand&#8221; or &#8220;we need a logo&#8221;. When either of these things are said to me, [...]


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<li><a href='http://www.pointbrakedesign.com/clearing-the-air-copyrights-and-trademarks/' rel='bookmark' title='Permanent Link: Clearing the Air | Copyrights and Trademarks'>Clearing the Air | Copyrights and Trademarks</a></li>
</ol>]]></description>
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		<title>The Successful Website</title>
		<link>http://www.pointbrakedesign.com/the-successful-website/</link>
		<comments>http://www.pointbrakedesign.com/the-successful-website/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:27:40 +0000</pubDate>
		<dc:creator>Ann Edwards</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[successful]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what makes a website successful]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=457</guid>
		<description><![CDATA[Most people have a clear vision of what websites they &#8220;like&#8221; or &#8220;don&#8217;t like&#8221;. Some even can sufficiently evaluate a website&#8217;s design beyond their own personal preferences. There are very few in the general population, however, that truly understand what makes a website successful. Most look no further than the surface. Clients I have talked [...]


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