Posts Tagged ‘brand’
MYTH: The Bigger, The Better
Tuesday, December 8th, 2009Most people say that size really does matter. The American way has morphed into a race for the biggest and best things in life, buying new trucks to replace older, smaller versions or paying for plastic surgery to “enhance” the gifts God gave us. It would only make sense that companies fall under the same [...]
Read On |The Mystery of Branding Unveiled
Tuesday, December 1st, 2009The Brand Gap View more presentations from coolstuff What is a “brand”? Let’s start by indicating what a brand is not. “A brand is not a logo, an identity system, a website, or a product.” It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
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