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	<title>Point Brake &#124; Indianapolis Design Strategy Studio &#187; brand</title>
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	<link>http://www.pointbrakedesign.com</link>
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		<title>MYTH: The Bigger, The Better</title>
		<link>http://www.pointbrakedesign.com/myth-the-bigger-the-better/</link>
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		<pubDate>Tue, 08 Dec 2009 17:46:29 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[brand]]></category>
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		<description><![CDATA[Most people say that size really does matter. The American way has morphed into a race for the biggest and best things in life, buying new trucks to replace older, smaller versions or paying for plastic surgery to &#8220;enhance&#8221; the gifts God gave us. It would only make sense that companies fall under the same [...]
No related posts.]]></description>
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		<title>The Mystery of Branding Unveiled</title>
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		<pubDate>Tue, 01 Dec 2009 15:04:38 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[competitive advantage]]></category>

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		<description><![CDATA[The Brand Gap View more presentations from coolstuff What is a &#8220;brand&#8221;? Let&#8217;s start by indicating what a brand is not. &#8220;A brand is not a logo, an identity system, a website, or a product.&#8221; It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
Related posts:<ol>
<li><a href='http://www.pointbrakedesign.com/logos-symbols-and-branding/' rel='bookmark' title='Logos, Symbols, and Branding'>Logos, Symbols, and Branding</a></li>
<li><a href='http://www.pointbrakedesign.com/customer-service-vs-experience/' rel='bookmark' title='Customer Service Versus The Customer Experience'>Customer Service Versus The Customer Experience</a></li>
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