Posts Tagged ‘branding’

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Why You Shouldn’t Be Afraid of Your Competition

Wednesday, October 12th, 2011

Very few of us have the luxury of being the “only”. And, if you are the “only”, you won’t be for very long. Every market sector is crowded with businesses. There are countless realtors, designers, IT professionals, staffing companies, [insert your sector here]. So, why is it that when we’re at networking events or talking [...]

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The Shift of Our Buying Decisions

Thursday, September 8th, 2011

Many of the new buying habits are here to stay. How are you preparing your company strategy to deal with these long-term changes?

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What Tribe Are YOU In?

Thursday, August 25th, 2011

In 2008, the Twilight Saga was quite the sensation. You couldn’t go to the grocery store without hearing or reading something about “Team Edward” or “Team Jacob”. The population was seemingly split. There are many other “teams” or “tribes” with unofficial contests all their own. For example, the beloved (or infamous) Mac Vs. PC debate [...]

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Customer Service Versus The Customer Experience

Monday, June 7th, 2010

Customer service has been a long-standing concern for businesses of all sizes and in all markets. The interaction between you and your customers is an incredibly important piece to the puzzle that determines their overall experience. However, despite what some might think, customer service is not equivalent to customer experience. The experience that your customers [...]

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The Mystery of Branding Unveiled

Tuesday, December 1st, 2009

The Brand Gap View more presentations from coolstuff What is a “brand”? Let’s start by indicating what a brand is not. “A brand is not a logo, an identity system, a website, or a product.” It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]

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