Customer service has been a long-standing concern for businesses of all sizes and in all markets. The interaction between you and your customers is an incredibly important piece to the puzzle that determines their overall experience. However, despite what some might think, customer service is not equivalent to customer experience. The experience that your customers [...]
Read On |I can’t trust Google to get me where I need to go—in search, maps, or anything else because of these issues. They have fallen from their throne and this downward spiral is gaining momentum every day. Microsoft has begun their resurrection. Will Google keep making these same mistakes and allow themselves to fall so low that only God Himself will be able to bring them back from the dead?
Read On |Like many people, “branding” was not an easy term to define or explain. I’m not sure that I’ve ever had it explained to me thoroughly, but I’ve heard many people throw the term around almost aimlessly. I know that it is very important, but I could not put into words exactly why. So, I decided [...]
Read On |There seems to be plenty of confusion across the board regarding the terms “logo”, “symbol”, and “branding”. I have yet to hear a client ever say to me “we need a symbol”. What I do hear is “we need a brand” or “we need a logo”. When either of these things are said to me, [...]
Read On |I just dropped off the gift basket created for the Greater Greenwood Chamber of Commerce’s Mini-Golf Classic this Friday, and I am so incredibly happy with the results! I think Amy was, too! The basket will be used for a silent auction, partial proceeds will go to help the Central Indiana Women’s Business Center. The [...]
Read On |