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	<title>Point Brake &#124; Indianapolis Design Strategy Studio &#187; branding</title>
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		<title>Why You Shouldn&#8217;t Be Afraid of Your Competition</title>
		<link>http://www.pointbrakedesign.com/competition/</link>
		<comments>http://www.pointbrakedesign.com/competition/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 13:00:15 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[indiana]]></category>
		<category><![CDATA[indianapolis]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=1473</guid>
		<description><![CDATA[Very few of us have the luxury of being the &#8220;only&#8221;. And, if you are the &#8220;only&#8221;, you won&#8217;t be for very long. Every market sector is crowded with businesses. There are countless realtors, designers, IT professionals, staffing companies, [insert your sector here]. So, why is it that when we&#8217;re at networking events or talking [...]
No related posts.]]></description>
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		<title>The Shift of Our Buying Decisions</title>
		<link>http://www.pointbrakedesign.com/buying-decisions/</link>
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		<pubDate>Thu, 08 Sep 2011 14:00:43 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[post-recession]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=1282</guid>
		<description><![CDATA[Many of the new buying habits are here to stay. How are you preparing your company strategy to deal with these long-term changes?
Related posts:<ol>
<li><a href='http://www.pointbrakedesign.com/what-tribe-are-you-in/' rel='bookmark' title='What Tribe Are YOU In?'>What Tribe Are YOU In?</a></li>
<li><a href='http://www.pointbrakedesign.com/the-hype-of-social-media/' rel='bookmark' title='The Hype of Social Media'>The Hype of Social Media</a></li>
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		<title>What Tribe Are YOU In?</title>
		<link>http://www.pointbrakedesign.com/what-tribe-are-you-in/</link>
		<comments>http://www.pointbrakedesign.com/what-tribe-are-you-in/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 13:00:59 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[purchasing]]></category>
		<category><![CDATA[tribe]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=1284</guid>
		<description><![CDATA[In 2008, the Twilight Saga was quite the sensation. You couldn&#8217;t go to the grocery store without hearing or reading something about &#8220;Team Edward&#8221; or &#8220;Team Jacob&#8221;. The population was seemingly split. There are many other &#8220;teams&#8221; or &#8220;tribes&#8221; with unofficial contests all their own. For example, the beloved (or infamous) Mac Vs. PC debate [...]
No related posts.]]></description>
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		<title>Customer Service Versus The Customer Experience</title>
		<link>http://www.pointbrakedesign.com/customer-service-vs-experience/</link>
		<comments>http://www.pointbrakedesign.com/customer-service-vs-experience/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:00:35 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[design strategy]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=1113</guid>
		<description><![CDATA[Customer service has been a long-standing concern for businesses of all sizes and in all markets. The interaction between you and your customers is an incredibly important piece to the puzzle that determines their overall experience. However, despite what some might think, customer service is not equivalent to customer experience. The experience that your customers [...]
Related posts:<ol>
<li><a href='http://www.pointbrakedesign.com/competition/' rel='bookmark' title='Why You Shouldn&#8217;t Be Afraid of Your Competition'>Why You Shouldn&#8217;t Be Afraid of Your Competition</a></li>
<li><a href='http://www.pointbrakedesign.com/the-design-of-business/' rel='bookmark' title='The Design Of Business'>The Design Of Business</a></li>
<li><a href='http://www.pointbrakedesign.com/how-to-lose-business/' rel='bookmark' title='How To Lose Business In 12 Days'>How To Lose Business In 12 Days</a></li>
</ol>]]></description>
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		<title>The Mystery of Branding Unveiled</title>
		<link>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/</link>
		<comments>http://www.pointbrakedesign.com/the-mystery-of-branding-unveiled/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:04:38 +0000</pubDate>
		<dc:creator>Ann Freese</dc:creator>
				<category><![CDATA[Tips For Clients]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[competitive advantage]]></category>

		<guid isPermaLink="false">http://www.pointbrakedesign.com/?p=535</guid>
		<description><![CDATA[The Brand Gap View more presentations from coolstuff What is a &#8220;brand&#8221;? Let&#8217;s start by indicating what a brand is not. &#8220;A brand is not a logo, an identity system, a website, or a product.&#8221; It is not even all of these things put together. A brand is the gut feeling of an individual [person] [...]
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<li><a href='http://www.pointbrakedesign.com/logos-symbols-and-branding/' rel='bookmark' title='Logos, Symbols, and Branding'>Logos, Symbols, and Branding</a></li>
<li><a href='http://www.pointbrakedesign.com/customer-service-vs-experience/' rel='bookmark' title='Customer Service Versus The Customer Experience'>Customer Service Versus The Customer Experience</a></li>
</ol>]]></description>
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