The term “experience design” encompasses far more than just visual communications. The purpose of experience design is to connect businesses with the people they want to do business with in a way that consumers will be enticed and even seduced. Creating new business relationships is much like dating after all, and today I was essentially stood up for a date with a chiropractor. At least that is how they made me feel, and how they lost the potential for a 40-60 year business relationship with me.
Read On |Design Strategy is a market sector that is new to the United States. A year ago, there was only one school in the US offering a Design Strategy degree and today there are still less than a handful. This market sector is rapidly growing. Few have heard of it and even less understand what it [...]
Read On |The following article was originally published in the Greater Greenwood Chamber of Commerce newsletter. With a limit of 500-600 words, I collected enough information that I easily exceeded that limit. I will be posting follow-up articles discussing each topic in more depth. With the Southside Business Expo and Small Business Expo right around the corner, [...]
Read On |Design has changed the world, and it has been proven to change business as well. This is the premise of the Ignite Indianapolis presentation, Designing Innovation. Below is a preview of the presentation that will be given tomorrow night at the first Ignite Indianapolis event. The Power of Great Design Designing Innovation View more presentations [...]
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