A few weeks ago, the format of the Point Brake site changed from a simple portfolio to using in-depth case studies to analyze the results we have provided for our clients. After all, if our work doesn’t generate results, then we have not achieved the true purpose of design. It only makes sense as a [...]
Read On |I’m growing more and more fond of the blog “Life Imitating Design”. The latest post is “Ten Ways to Make Yourself Look Bad“, which made me giggle and weep simultaneously. Giggle, because I simply have yet to find the balls to post something this blunt. And weep because it is so true. People do cut [...]
Read On |I’ve said it before and I’ll say it time and again: design can be expensive. Ignoring design, however, can be even more costly to your business in the long run. Design can more than double turnover, and some have even seen far more dramatic increases. (Case studies illustrating this point to come soon.) If you’re [...]
Read On |As you may have noticed, there have been some changes taking place around here lately. I’m still not satisfied with the design, but I always feel that I have a better perspective on whether or not something works if I create a working version. Hopefully within the next few weeks I’ll land on something that [...]
Read On |Another option, however, is to stick out from the rest of the pack: capture the attention of those who didn’t even know they needed your product or service and convince consumers that you pride yourself in excellence.
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