The term “experience design” encompasses far more than just visual communications. The purpose of experience design is to connect businesses with the people they want to do business with in a way that consumers will be enticed and even seduced. Creating new business relationships is much like dating after all, and today I was essentially stood up for a date with a chiropractor. At least that is how they made me feel, and how they lost the potential for a 40-60 year business relationship with me.
Read On |The following article was originally published in the Greater Greenwood Chamber of Commerce newsletter. With a limit of 500-600 words, I collected enough information that I easily exceeded that limit. I will be posting follow-up articles discussing each topic in more depth. With the Southside Business Expo and Small Business Expo right around the corner, [...]
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