The term “experience design” encompasses far more than just visual communications. The purpose of experience design is to connect businesses with the people they want to do business with in a way that consumers will be enticed and even seduced. Creating new business relationships is much like dating after all, and today I was essentially stood up for a date with a chiropractor. At least that is how they made me feel, and how they lost the potential for a 40-60 year business relationship with me.
Read On |Being a designer in an environment where most people adhere to a strict path of logic can be challenging. There are few logic-centric people who understand the value design has to a product or service. Instead of beating your head against your desk, do something to get the company on common ground.
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