Point Brake is donating an entire visual identity system to one lucky local charity that receives the most votes! Cast your vote below to aid your favorite cause. About The Nominees Indy Reads provides free tutoring to adults in Central Indiana who struggle with reading. Crime Stoppers of Central Indiana is a not-for-profit organization that [...]
Read On |Client: AppleTree Staffing Duration: March 2011-August 2011 Services Provided: Experience Strategy (Market Research & Analysis), Experience Design (Logo, Corporate Identity, Brochures, Website) The Introduction AppleTree Staffing is a new dog in town. After working in the staffing industry for a number of years, Jonathan Loo decided it was time to venture out on his own. They focus on [...]
Read On |Client: Shade of Green Project: Shade of Green Living Duration: March 2009-March 2010 Services Provided: Design Strategy (Product Ideation), Experience Strategy (Market Research & Analysis), Experience Design (Logo Design, Identity System, Product Packaging, eCommerce Website) The Introduction Owner Amy Williams is passionate about her personal journey of living green but encountered many obstacles along that [...]
Read On |There seems to be plenty of confusion across the board regarding the terms “logo”, “symbol”, and “branding”. I have yet to hear a client ever say to me “we need a symbol”. What I do hear is “we need a brand” or “we need a logo”. When either of these things are said to me, [...]
Read On |Client: Wineland Tax & Business Services Project: WT Identity & Website Duration: March – July 2009 Services Provided: Market Research & Analysis, Logo Design, Identity System, Website Introduction and Justification After five years of serving Northeastern Indiana, Wineland Tax & Business Services (WT) approached Point Brake to create a website that would satisfy client needs. [...]
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