Posts Tagged ‘ROI’
What Is Inbound Marketing?
Tuesday, January 3rd, 2012You may have heard the term “inbound marketing” being thrown about here and there, and even more increasingly recently. But, what exactly is it? The Same Plan Will No Longer Get You The Same Results Traditional marketing—or, “outbound marketing”—is what most businesses have been doing for years and years. They advertise both online and offline, [...]
Read On |Measuring the Success of Design
Monday, November 16th, 2009The design process (as opposed to the process of creating art) includes a great level of science and methodology; “strategy”, if you will. So, if the process of designing something is so strategic, it only makes sense that there should be a clear-cut way of measuring the success of design. Below are some tips for [...]
Read On |If Business Was A Video Game
Wednesday, November 11th, 2009When I registered for this morning’s AIGA/ReachMore Design Business Workshop, I simultaneously had certain expectations and also had no idea what to expect. The expectations I had were not only met, they were by far exceeded beyond belief. CJ McClanahan of ReachMore saw to it that I was in for an enormous amount of surprise, [...]
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