I have always had a song in my head, a dream in my heart, and a goal in my mind. Throughout my life, each has changed or evolved, and very few were ever tangible or had been sung or done before. Today I discovered that someone (many people, actually) are already living the dream that I have for Point Brake and have been for years. As jealous as I am, this gives me hope that it can be achieved.
IDEO is a company I have long looked up to. Until today, I didn’t know much about their process or company culture. More than a decade after these videos were produced and aired, the product still has not been implemented nationally (or in any store, for that matter). That goes to show how IDEO is always ahead of the times, something I was born to be as well. There are many similarities and differences between my dream and their reality, but the core components are there.